1. Go against mainstream
2. Don´t follow trends.
3. Don´t believe in big brands or corporations.
4. Use chip, dirty and broken clothes.
5. Challenge the rules of industry and society.
6. Fight again capitalism.
7. Resistance to the omni-present conformism.
8. Start to appreciate non-idealized and authentic canons.
9. Break the rules.
10. And the most important thing: DIY