by Rocco Marvin.

1. Go against mainstream

2. Don´t follow trends.

3. Don´t believe in big brands or corporations.

4. Use chip, dirty and broken clothes.

5. Challenge the rules of industry and society.

6. Fight again capitalism.

7. Resistance to the omni-present conformism.

8. Start to appreciate non-idealized and authentic canons.

9. Break the rules.

10. And the most important thing: DIY